Sify Shows Lakme India Fashion Week Live

Sify India has announced an official Internet partnership for The Spring Summer Collection of the Lakme Fashion Week (LFW) 2007 as well as its Fall Winter collection later this year. The portal’s broadband entertainment channel will stream live coverage of the event being held in Mumbai from March 27th to 31st 2007 at www.lfw.sifymax.com.

V. Sivaramakrishnan, President, Portals, Sify said, “We are honored to extend our association with Lakme Fashion Week ’07, the landmark fashion event in India. For the first time, Sify.com will provide a platform for aspiring models to participate in the fashion week. On demand availability of the show has ensured that Internet users can catch the event whenever and wherever they want.”

The webcast will include interviews with models and designers as they prepare for the biggest fashion event in the country, conversations with celebrities who attend the event, after show parties and more. There will also be show reviews, profiles of all designers and models, along with photo galleries of the show’s complete collection. An online anchor of www.sifymax.com will give users exclusive behind-the-scenes video footage from the event that will not be showcased on television.

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Sify.com will also host an online Model Hunt by short listing contestants from profiles submitted by aspiring models from across the country. The participants can also upload videos of themselves onto the site or from web cameras from over 3500 Sify i-ways across the country.