Severe air quality pushes consumer interest in air purifiers on Snapdeal

The amount of pollution caused by Diwali this year has pushed the conversation about air pollution on social media.

The amount of pollution caused by Diwali this year has pushed the conversation about air pollution on social media. People are actively pushing the issue of air quality, and several online petitions are doing rounds on social media urging the government to ban fireworks and crackers.

According to SAFAR (System of Air Quality and Weather Forecasting and Research), Delhi stands at 592, a rating which translates to Severe air quality at the time of writing.

Further analysing the data, PM10 pollutants are 592 per 1000 in the air today while PM2.5 stand at 470. According to Air Quality Index, (AQI), The air quality in New Delhi is hazardous along with PM2.5 standing at 303 rating. Amidst this grave issue, it has been noticed that even though this is not a new problem, the issue has gathered increasingly vocal support after the air quality plummeted to new low along with Delhites facing problem in breathing and burning sensation in eyes and throat. This has gradually pushed people to take control of the air quality in their homes by investing in purchases related to air quality.

According to data, consumers have invested heavily in Air Purifiers with Delhi being on the top regarding a number of buyers. For instance, Snapdeal has logged about 7-times more increase in the number of air purifiers and masks before and after the Diwali this year. The category has seen 3-times more increase in the number of products available for purchase since last year. The increase in sales and interest was not limited to air purifiers with a 240 percent sale hike in PM2.5 Micron masks.

The fact that "Masks" has emerged as the largest search query in last 30 days under the automotive category should be a cause for alarm and should not be ignored.

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