Say hello to a brand new E3

Yesterday, we carried a story on how E3 2006 may have been the last E3 the world was to witness, and to a certain extent that may be true as we now get word that E3 will be renamed, rescheduled, relocated and resized. Starting 2007, the E3 Media Festival (renamed aspect) will take place in LA, but instead of the Convention Centre, it’ll be held at “conference rooms at ‘at least one’ hotel in the city” (relocated aspect) somewhere in June (rescheduled aspect), instead of May. The reason behind this drastic change according is because a lot of major publishers felt this event was way too extravagant and exorbitant to be profitable. Here’s what to ESA president Douglas Lowenstein had to say, ““Some companies were frustrated because E3 was such a huge, sweeping event it became increasingly difficult to get their messages out.”