Samsung's gain is Apple's loss post Galaxy S5 launch in Europe: Kantar report


Of all the European Samsung Galaxy S5 owners, 17 percent are former iPhone owners, according to the latest report by Kantar Worldpanel ComTech.

 

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said “ The Samsung Galaxy S5 has had some success in attracting former iPhone owners across Europe. In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September."

 

The iPhone still is the best-selling smartphone across the US and Europe, with the iPhone 5s holding the first place in the US and the 5C across Europe. According to Kantar, in Europe the 5C was best-selling with 11.1% of all sales, the 5S next with 11%. The Galaxy S5 had 9%, and its year-old Galaxy S4 7.4%. In the USA the Samsung Galaxy S5 was the second highest selling smartphone in May just behind the iPhone 5S. However, at a total brand level Samsung claimed the top spot with 36.8% of sales versus 32.5% for Apple over the past three months.

 

Although Apple's iPhone 5S and 5c are the largest selling smartphones in Europe, Android remains the number one OS with 73.3% share. Apple is second with 16.6% share and Windows third with 8.1%. Some of the cheapest handsets run on the Android operating system, which explains its strong market share across most countries including the US, UK and other European countries.

 

Overall, Kantar's data showed a surge in the share of sales for handsets running Google's Android for the three months to the end of May 2014. In the US, its share of sales rose to 61.9%, the first time they have been above 60% since August 2012. Apple's share of sales was 32.5%, its lowest since October 2011 when the iPhone 4S was launched.

 

In Germany, Android sales passed 80%, for the first time; iPhone sales were 12.1%, the lowest since September. Windows Phone sales fell, to 5.9% of the total sales.


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