 "Samsung spends $401 mn on advertising, outdoes Apple: report")
According to a Wall Street Journal, report, Samsung outdid rival Apple when it came to marketing and advertising budget for smartphones in the US. (It’s subscriber content only. For full story, click here. )
The report states, that In 2012, Samsung spent $401 million advertising its phones in the US to Apple’s $333 million, according to ad research and consulting firm Kantar Media.
The report also adds, Apple’s iPhone is America’s most effective mobile phone brand, advertising analytics firm Ace Metrix said in January. But Samsung finished second in phones and was the top technology brand of 2012, said Ace.
Samsung’s campaign in 2012, included the Next Big thing tag line advertisements, and taking on the iPhone 5 when it was released. In fact, when the iPhone 5 was released, Samsung released a full-length newspaper advertisement in the US, with a detailed list of why the iPhone 5 was nowhere close to being a competitor to the Galaxy S III.
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The new Samsung Galaxy S IV is coming soon. Screengrab[/caption]
The ad poster which had an exhaustive and almost never ending list of virtues for the Samsung’s Galaxy S III as compared to Apple’ s iPhone 5, came with the tagline: It doesn’t take a genius. Of course the ad mocked Apple’s “Geniuses” who offer users help with Apple products.
Ahead of the Samsung Galaxy S IV launch, Samsung has kept up a steady blitzkrieg of advertisements. From the annoying Jeremy videos to the latest ‘flash mob’ in Times Square, Samsung is leaving no stone unturned to make sure that the launch of the Galaxy S IV is one of the biggest events of the year.
Here are all the videos that Samsung launched as part of its promotion for the Galaxy S IV: