Samsung says it will invest $11 billion by 2025 to upgrade its display production line

Apple Inc supplier Samsung Display said on Thursday it will invest 13.1 trillion won ($11 billion) on facilities and research to upgrade a production line, as it battles severe oversupply due to weak global demand for smartphones and TVs. [caption id=“attachment_6364221” align=“alignnone” width=“1280”] The logo of Samsung Electronics is seen at its office building in Seoul, South Korea. Image: Reuters.[/caption] The unit of Samsung Electronics Co Ltd said that by 2025 it will spend 10 trillion won on facilities and the rest on research and development to produce more advanced display screens. The investment announcement comes at a time when South Korea’s panel makers have been struggling to cope with slower liquid crystal display (LCD) demand for TV and smartphones as well as rising competition from Chinese rivals and a shift by major clients to organic light emitting diode (OLED) panels. The $11 billion spending for the next five years will be focused on converting one of its South Korean LCD lines into a facility to mass-manufacture more advanced “quantum dot” screens, Samsung Display said in a statement. Samsung has said it suspended the LCD production line last month. The company runs six display manufacturing lines including one LCD line in China. “Our company plans to overcome the crisis of the large-scale display industry through active investments,” it said. South Korean President Moon Jae-in and Samsung Elec vice chairman Jay Y. Lee, heir to the Samsung Group conglomerate, attended a signing ceremony for the proposed investment on Thursday at Samsung Display’s manufacturing site in the South Korean city of Asan, the Presidential Blue House said. Samsung plans to begin operation of its newly upgraded “quantum dot” line from 2021 with a monthly capacity of 30,000 sheets, according to the company. It launched in early September a voluntary redundancy programme for employees at its large display business department in South Korea, a source with direct knowledge of the matter told Reuters earlier.