Samsung S9 4K TV now available for Rs 27,00,000

Your TV viewing experience is all set to change as the 85-inch UHD TV that Samsung unveiled during the Consumer Electronics Show (CES) earlier this year in now available at the nearest retail store. The UHD TV, which features Samsung’s proprietary up-scaling engine that can up-convert HD or Full-HD to UHD-level picture quality by restoring detail information for a more life-like detailing, can now be bought for Rs 27, 00,000.

Samsung says the S9 is beyond competitive TV sets, complete with features to ensure the best picture quality possible regardless of video source. The high-end TV uses “Precision Black Pro” to deliver “colour-precise display, deep, real blacks as well as pure vivacious whites.”

More from News & Analysis

What is the US HIRE Bill and why is India’s $250-billion IT sector worried? Is the internet dead? What's this theory that OpenAI's Sam Altman says might be true?

The S9 provides an extremely high contrast ratio Ultimate Dimming control functionality, which utilises hundreds of blocks of LEDs and precise BLU control to deliver sharp resolutions that Samsung believes has never been seen on large format displays before.

Samsung S9 appears to be floating within its frame

The S9 comes with 3-way 2.2 channels of 120 watt audio for a rich audio experience. Like most Samsung TVs, the S9 too combines a quad-core processor, voice and gesture-control and apps.

The most striking feature of the S9 is its frame design. The design, called the “Timeless Gallery”, makes the Samsung S9 “appear to be floating within its frame and showcase the juxtaposition of a minimalist concept with such a large display.” Unfortunately, the design only draws attention to the TV’s awkward stance.

The TV met with rave reviews on its release at CES earlier in January and is considered one of the best and more expensive UHD TVs in the market.