Samsung reveals plans for new mirror, transparent OLED displays

Samsung has now unveiled its new mirror and transparent OLED displays at an event held in Hong Kong. The company believes that these displays will have much bigger uses in the future once they are integrated with Intel’s RealSense technology. According to Samsung, when the OLED display technology is integrated with Intel Real Sense technology, a visually compelling, interactive closet or ‘self-modeling’ wardrobe is created that can enable consumers to virtually ‘see’ clothes or other retail items from an extremely realistic, customized perspective. Samsung explains that these two technologies create a ‘virtual fitting room’ that will be used to help consumers vividly see themselves wearing clothing apparel, shoes or jewelry that they might wish to buy. The company also plans to use its transparent OLEDs for interactive ads that will use Intel’s RealSense’s voice and gesture control capabilities.  Samsung also points out that the Mirror Display may also replace home mirrors in the future, providing digital information services to sophisticated consumers in the same space where they now just have a traditional mirror. “Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement with our Mirror and Transparent OLED display solutions,” said Oseung Yang, vice president, Samsung Display Company. “We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel RealSense technology,” he added.