Samsung replaces head of development for its AI assistant Bixby; may launch Bixby 2.0 later this week

**Samsung** is expected to kick-off its annual Developer Conference later this week in San Francisco and we could expect a few surprises at the event. Latest reports suggest that the event could see the unveiling of **Bixby 2.0** , an improved version of Samsung’s virtual assistant. [caption id=“attachment_3962293” align=“alignleft” width=“380”] Samsung Bixby[/caption] According to a report by DroidLife Samsung has replaced its head of development for Bixby, In-jong Rhee. He is now replaced by Eui-suk Chung as in charge of further developing Bixby though the company did clarify in a statement to the Korean Herald that Rhee will continue to oversee the service intelligence group. This suggests that Samsung has been rather unhappy with the response to Bixby worldwide and will be looking to change things with future iterations of the assistant. According to the Korean Herald report, the Korean tech company’s mobile business chief Dong-jin Koh said, “We will supplement the incomplete parts of Bixby 1.0 with Bixby 2.0,” at a media conference. “Outside developers will participate in the development of Bixby 2.0 although they could not for Bixby 1.0 due to time shortage,” he added. Bixby 2.0 is also expected to expand to third-party services and products beyond smartphones, an approach which has borne fruit for **Amazon's Alexa** .