Samsung Galaxy S8 launch: Bixby is Samsung's answer to Google Assistant and Apple Siri

Bixby is Samsung's take on a virtual assistant for its smartphones that can control your phone, give suggestions, control your connected devices and more.

Samsung has just announced its new flagship smartphone duo, the Galaxy S8 and the Galaxy S8+. Both the handsets will feature's Samsung's all new AI assistant called Bixby. It is basically Samsung pitting against the Google Assistant and Apple's Siri.

Bixby will be contextual, which is nothing new today. So for instance, if you open Google Maps, Bixby will be around and you can quickly ask it to send a screenshot or the direct location to a friend, without having to tap on the display. If there are contacts with similar names, it will prompt you to chose the right one. It will also provide relevant cards and information depending on the time of the day.

The more you use it, the more it learns. Bixby will also let you do basic things around your handset like making a quick call, changing the settings, setting an alarm, saving a reminder and more. It will also have a dedicated button on the side of the Galaxy S8 and S8+.


Apart from offering smart voice control for apps and various functions around the handset, it will also expand to smart connected devices in your home.

Samsung is planning to expand Bixby across all its connected devices so one can control them using the virtual assistant through the cloud. This means in the near future, a user could turn on the light in his or her home before they even reach their place using Bixby.

Samsung will also add support for a really cool feature where one can just point the camera to a product and Bixby will search online and find where you can buy it online.

For now Bixby will launch with support for Korean and US English so the rest will have to wait for a bit. Of course, it will make its debut on the Galaxy S8 and S8+ but hopefully it will be added to older flagships, though this is not confirmed.

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