tech2 News StaffOct 24, 2016 17:10:12 IST
The Note 7, once destined to be the top selling high-end device from Samsung, will definitely go down go into the company's history as the most talked about device, but for all the wrong reasons . The company probably rushed into decisions without concrete evidence about what had gone wrong with the device. A WSJ report points out how the Galaxy S8 could be delayed by two weeks, citing a person from the S8 development team, as its engineers still scramble to get to the bottom of the whole Note 7 fiasco.
According to the report, the newly appointed mobile chief DJ Koh thought the company knew enough to recall and replace 2.5 million units, and was backed by Lee Jae-yong. Probably, it's this decision, without getting into the depth of the matter that is causing the company all this grief. It was only weeks after the recall and the replaced batch bursting into flames that Samsung realised it hadn't reached the root cause of the problem.
A Samsung spokesperson told the news site, "The company worked quickly with regulators and took immediate action when problems arose with the phone. We recognised that we did not correctly identify the issue the first time and remain committed to finding the root cause. Our top priority remains the safety of our customers and retrieving 100 percent of the Galaxy Note 7 devices in the market.”
The flammable Note 7, the big recall and then the decision to kill the device, has put the other high-end devices from the company to the forefront. For instance, Samsung is wooing audiences with alternatives like the Galaxy S7 and S7 edge, while trying to combat competitor such as Pixel and iPhone 7, among others. This may not go on for long as the company will have to dish out something new and is said to be working on the flagship that is most likely to be launched in February dubbed Galaxy S8, which is also delayed due to the Note 7 issues. Now, all we can say is a slight delay is better than shipping devices with safety issues.
Meanwhile, the recall is believed to cost Samsung $5 billion or even more, which including the lost sales.
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