Samsung buys Israeli startup Boxee for estimated $30 million

Boxee, the Israeli streaming media and entertainment startup, has been bought over by electronics giant Samsung..


Boxee, the Israeli streaming media and entertainment startup, has been bought over by electronics giant Samsung, according to a number of Israeli outlets, including The Maker and The Calcalist.

 

Samsung has also released a statement to the New York Times, saying that it has “acquired key talent and assets from Boxee.” The deal will apparently bring the entire Boxee team (around 45 people) under Samsung’s roof.

 

The Israel-based startup was last seen launching its latest hardware device, the Bozee Cloud DVR, in April. The device was earlier called Boxee TV, but the company changed the name to better showcase the device’s HD channels streaming capabilities. The box can also record the content grabbed from those transmissions. TNW has now reported that, following Samsung's acquisition, the company will be discontinuing its Cloud DVR service from July 10, which means existing recordings will no longer be accessible.

 

The buy-out makes sense for Samsung as the company has traditionally been known for its connected devices, including smart TVs. While reports confirm the buy-out, the price of the deal seems conflicted. The Marker reported that Samsung may have bought Boxee over for $30 million, but the offical figure is still unconfirmed. Engadget could not elicit much from Boxee executives, who have chosen not to comment about the matter at this time.

Samsung buys Israeli startup Boxee for estimated  million

Samsung has bought over Israeli startup Boxee for an estimated $30 million...

 

 

While Boxee’s hardware is currently made by D-Link, it can be assumed that Samsung will want to integrate the startup's software with its own hardware. Details about Samsung’s future plans for Boxee have still not been given out, though. In the past, D-Link helped launch Boxee’s first generation Boxee Box as well as the Cloud DVR.

 

Boxee’s Cloud DVR came in its Boxee TV avatar in October of last year as a $99 (Rs 5900 approx) Walmart exclusive, according to TechCrunch. In India, the Boxee Box Media Player was available for Rs 13,999 approx in 2011.

 

There seem to be definite pros and cons for Samsung’s latest acquisition. While Boxee will definitely benefit from the onboard, limitless cloud-based DVR storage, the fate of the standalone Boxee line-up may be questionable, especially in terms of ongoing support. There is a lot of potential to the deal, though, as Boxee can give Samsung a lot in terms of built-in Smart TV capabilities. Boxee’s potential is not just limited to that, as the set-top devices will be able to stream media from Android phones and also provide cloud DVR functionality.

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