Sachin Tendulkar becomes technology OEM company Smartron’s strategic shareholder and brand ambassador

Smartron India Private Limited, the technology OEM Company, announced a new partnership with cricketing legend Sachin Tendulkar. Besides being the brand ambassador of Smartron, Sachin is also a strategic shareholder in the company. Smartron is set to launch a slew of smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY 2016-17. Smartron is headed by Founder & Chairman Mahesh Lingareddy who is also the Co-Founder and CEO of Soft Machines Inc., a US-based semiconductor company with operations in US, India, and Russia. Smartron is riding on the back of the IoT wave by innovating in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies to bring next generation smart devices, services and care targeting consumer, enterprise, industrial and infrastructure markets. Commenting on the association, Sachin said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.” Commenting on Sachin’s association with the company, Mahesh said, “We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs.”