Nishtha KanalJan 16, 2014 17:47:56 IST
Despite the threat of a lawsuit looming large over its prospects, Typo keyboard seems to be doing quite well for itself. The keyboard accessory for iPhones has managed to sell its initial inventory out, even before it starts shipping.
Bloomberg has reported that the Typo Keyboard, co-founded by American Idol host, Ryan Seacrest, seems to have been well received by the audience, with pre-orders running their course and the inventory being completely sold out. The cases, designed especially for iPhone 5 and 5s devices, are snap-ons that don’t come too cheap. One case could set you back by $99, although the company is offering discounts if you buy in bulk.
“We’re excited about all of the positive feedback Typo has generated and we’re working hard to ensure that we get as many keyboards in consumers hands as soon as possible,” said Laurence Hallier, Chief Executive Officer for Typo, who is a co-founder of the Los Angeles-based company, along with Seacrest.
Typo keyboards have been in the news for quite a while, but mainly for their association with Seacrest and the riff on BlackBerry keyboard of old. However, at CES in Las Vegas this year, Typo made its debut and managed to get positive reactions from the tech world. The company now hopes to fulfill their pre-order commitments by the end of February.
The snap-on case fits snugly over the iPhone as well as the on-screen keyboard, thus enabling users to type using a physical keyboard. While this is not the first keyboard of the sort, it’s garnering quite some attention for its likeness to a BlackBerry device keyboard. The trademark round keys and appearance of the Typo keyboard is quite like one you see on BlackBerry devices and this has prompted the Canadian company to sue Typo for patents and designs it infringes that have been used in the Q10 handset.
Even while the case seems to be ongoing, BlackBerry itself has announced that it hopes to get back to hardware keyboards for its future devices. Newly-appointed CEO, John Chen, said “I personally love the keyboards. So you will look to Blackberry going forward to do keyboards — I wouldn’t use the word exclusively, but predominantly.” If the response for Typo is anything to go by, QWERTY keyboards might just be getting a second lease on life.
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