Nimish SawantAug 03, 2016 11:05:11 IST
Rio 2016 Summer Olympic games are about to start in two days. Considering we are living in hyper-connected times, the Olympics no longer will be limited to just the TV screens. Tech companies, anticipating the interest that the Rio Olympics will generate, have already got started with planning how you can stay up to date with all the happenings in Rio.
Here is a look at all the major deals that have been signed, features that are going to be seen on your favourite social media platforms.
Twitter, Vine and Periscope
Twitter has announced its own plans for the Rio Olympics as well. Twitter has released a list of official hashtags and official Olympics related accounts. #Rio2016 will be the major hashtag and there are four main accounts which users can follow: @Olympics, @OlympicFlame, @Rio2016 and @Rio2016_en.
Twitter has also released a flags emoji, just like it had for the FIFA World Cup and Euro 2016. There are 207 team emojis. India will be #IND. Apart from this fans can also trigger around 50 Olympics and Sports emojis on Twitter itself, such as #OlympicGames, #Gold, #Silver, #Bronze, #Rowing, #Boxing and so on - each of these hashtags will have an accompanying emoji beside it.
"The hashtags that trigger the emojis will be available in English, French, Portuguese, and Spanish. The hashtags that trigger sports emojis, as well as #Rio2016 and #Olympics, are also available in Japanese, Korean, and Arabic. All emojis will be available in the coming days," says the Twitter blog.
Here is a message from Indian tennis star Sania Mirza who launched the Team India emoji on Twitter.
Users can also follow individual athletes who are participating and get a list of them via the Connect tab on Twitter to see which Olympics related accounts to follow.
Apart from this Twitter will try to exploit its Moments feature to enable users to follow the action. There will be options to follow country-specific Moments so that you can follow your teams highlights. These Moments will last through the duration of the Games. Another way is you can opt to follow specific sports categories, recap Moments to see what you missed on, medal counts and much more.
Periscope will have a featured channel for Olympics-related content and Vine will have Olympics-related content in the Explore section on the Vine mobile app. On double-tapping a Vine from an @Olympics and team accounts, users will see an Olympic Flame instead of a heart.
Twitter will also be projecting live tweets from all over the world on Rio's aqueduct Arcos da Lapa. Additionally, a bus called 'Twitter Buzz' will be displaying live Tweets and Periscope broadcasts through its windows as it travels through Rio.
Facebook and Instagram
US television network NBC has partnered with Facebook and Instagram to provide unique Olympics 2016 content to users on these platforms. NBC Olympics and Facebook are working towards a 'Social Command Center' in Rio which will capture Facebook Live content such as interviews with athletes and NBC Olympic commentators. This partnership will also bring 20 short-form videos to both Facebook and Instagram. At the same time there will be tune-in information that will be made available to Facebook users who may want to tune into the live action. There won't be full live streams running on Facebook though.
On Instagram, there will be a daily slow-motion video with the updates from Rio Olympics. Users will also be able to check out highlights and videos through the Instagram search and explore video channels.
Apart from this, NBC Olympics will also incorporate Facebook and Instagram posts from celebrities as well as athletes in its TV coverage.
Facebook's head of global sports partnerships said that Facebook was excited to be working with NBC Olympics. "As a complement to NBC’s programming, our platforms will allow fans to access, interact with, and share a wide variety of engaging NBC video content from Rio to stay current and connect with their friends and communities,” he said.
NBC Olympics will also have a dedicated 'Rio Olympics Discover' channel, apart from Live stories, on Snapchat from 4 - 22 August, which will show short clips of sporting action from the Games, as well as behind the scenes footage.
It isn't known if these channels will be made available for the global audience, as the NBC Olympics page only mentions availability to Snapchatters in the US.
NBC Olympics has partnered with Buzzfeed to co-produce the 'Rio Olympic Discover' channel. Whereas Live Stories will allow regular Snapchat users who are attending the Games in Rio as well as US Olympic Team Trial competitions to contribute via photos and video stories like any other Live Story curated by Snapchat.
"Through this partnership with NBC Olympics, we're able give our Snapchat community the opportunity to dive in and experience the world's largest sporting event right on their phones," said Ben Schwerin, director of partnerships at Snapchat.
Google has added some new features in its Search app to bring the latest updates from Rio Olympics 2016 to you. When you search for 'Olympics' you will get an in-depth search result at the top of the search page or search app. You can then go to the specific country or sport you are interested in. On the mobile Search app, you will also get an option to get automatic updates on the things you want to be informed about.
YouTube will be showing event highlights from official broadcasters from over 60 countries. In addition to this, YouTube will also be sending top 15 creators who will showcase Olympics through their perspectives via live mobile streaming.
Google has added Rio de Janeiro to Street Maps which will let you preview the various places and stadiums which will host the Summer games.
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