 "RIM to rename BBX after losing trademark battle")
Toronto: BlackBerry-maker Research In Motion has been forced to change the name of its new operating system from BBX after the company lost a trademark ruling.
The name change is the latest in a string of bad news for the Canadian company.
RIM said in a statement today that “BlackBerry 10” will be the new brand name for its next generation mobile platform. Analysts say RIM’s future depends on a successful launch of the new platform which RIM dubbed BBX just months ago.
[caption id=“attachment_150430” align=“alignleft” width=“380” caption=“Mike Lazaridis, President and Co-CEO of Research In Motion, announced BBX in October.AFP”]
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A US federal court judge in Albuquerque, New Mexico, banned RIM from using the BBX name at a conference being held in Singapore this week after finding that software company Basis International Ltd. had registered and used the trademark for 26 years.
AP