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At an event yesterday Aishwarya Rai unveiled J.P. Dutta’s ‘Umrao Jaan’ on the digital entertainment platform - Reliance Mobile World.
The launch event of ‘Umrao Jaan’ on the high-speed mobile entertainment platform was held across 17-cities through a videoconference at Reliance World Thursday evening.
“‘Umrao Jaan’ is a film that brings Indian music and culture to the youth and cutting edge technology, made available by Reliance Communications is the best way to reach the real audience - the new generation of cinema lovers,” said Dutta who was also present at the event.
The video clips, wallpapers and ring tones of the movie will be immediately available on Reliance Mobile World.
Reliance Communications head, marketing and product management, Sunil Buch, “It has always been our endeavour to take the cutting edge technology to the doorstep of the common man. Thanks to our broadband platform and pan-India reach with 241 broadband outlets in 105 cities, we created ground level excitement about the film ‘Umrao Jaan’ by conducting an online quiz contest.”
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