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Reliance Communications has tied up with Tamil entertainment channel SUN Network Limited to beam all the programs of SUN TV on Reliance Mobile handsets as a New Year gift to the people of Tamil Nadu. (The Tamil New Year follows the vernal equinox and generally falls on April 14 of the Gregorian year.)
Hosted on the Reliance Mobile World (R World), the multimedia suite of applications of Reliance Mobile, the ‘Mobile TV’ menu offers SUN TV’s soaps, latest flicks, news, debates and various other interesting programs. As the streaming is on-line 24x7, the Reliance Mobile customers can watch their favorite programs conveniently even while on the move within the state or traveling across the country.
Hansraj Saxena, vice president of SUN TV said, “Entertainment on mobile phones is the next era of the media industry. Apart from offering easy access and convenience, it paves the way for making people technology savvy which would help them redefine their lifestyle.”
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