Reliance Jio fervour: When was the last time you saw people queuing up outside retail stores in India?

When was the last time you actually saw people lining up in front of electronic stores in India? Broadly speaking if we exclude online flash sales and Apple iPhone launches, there has never been any product that has captured the public imagination like Reliance Jio. Jio 4G is the latest service by Reliance that has spread like wildfire. Twitterati have captured the public interest from all across India from New Delhi, Jodhpur, Jaipur, Bhubaneshwar, Navi Mumbai, Bhopal, to Tiruchirapalli.

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