Reliance Announces Mobile Movie Premiere

Reliance Communications has announced the premiere of the world’s first mobile movie, ‘Ctrl+Alt+Del’, on Reliance Mobile World. The 25 minute film is specially produced for the mobile platform by Phonethics Mobile Media, and can be accessed by all Reliance Mobile subscribers, on the first day of its launch.

Mahesh Prasad, President, Applications Solutions & Content Group, Reliance Communications said, “The premiere of Ctrl+Alt+Del on Reliance Mobile marks another milestone whereby the Indian film industry has recognized the power of the mobile medium by releasing it on Reliance Mobile World. Reliance continues to delight its mobile customers by bringing big screen content to mobile phones such as the recent introduction of TV serials like Mahabharata and Malgudi Days.”

Mr. Saurabh Gupta, CEO, Phonethics Mobile Media (P) Ltd. and Director of Ctrl+Alt+Del said, “Phonethics is in the advanced stages of developing a slew of new products for exclusive distribution over mobile phones in the growing Indian market. The company has a rich and diverse talent pool that combine to create the best of content. We look forward to surge ahead with the support of partners such as Reliance and Rahul Bose.”

More from News & Analysis

What is the US HIRE Bill and why is India’s $250-billion IT sector worried? Is the internet dead? What's this theory that OpenAI's Sam Altman says might be true?

The movie is accessible on Reliance Mobile World under the ‘Movies N More’ option and is available at a nominal charge of Rs. 15 for a 5 minute online streaming, Rs.10 for movie video clips, and Rs 5 for downloads of ringtones and wallpapers.