Rediff Launches Ringtone Search

Sharon Khare • December 6, 2006, 13:45:50 IST

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Rediff.com India Limited has announced the launch of Rediff Ringtone Search, a search engine, that enables users to locate their favorite ringtones phonetically.

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Rediff.com India Limited has announced the launch of Rediff Ringtone Search, a search engine, that enables users to locate their favorite ringtones phonetically by using keywords related to a song or movie title, actor name, lyricist or music director.

This search technology is enabled on a catalog of over 60,000 ringtones in Hindi (primarily Bollywood) and 15 other regional languages.

Manish Agarwal, Vice President Marketing, Rediff.com said “Ringtone search and download is amongst the most popular activities when people log on to the internet for mobile content. Rediff Ringtone search was developed on a consumer insight that consumers believe their ringtone best expresses who they are. Rediff Ringtone Search not only shows users available options, but goes a step further to enhance the user experience by offering users the option to preview the ringtone before downloading from the search results page. Further leveraging this user insight, we have designed and deployed a simple personality test online for users to discover which ringtone best expresses them.”

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Rediff Mobile provides users a wide array of monophonic, polyphonic, sing and true tones. To access Ringtone Search through the Internet, users can visit Rediff homepage or directly access the Rediff Mobile site. Users can also download ringtones using both GPRS and SMS. Ringtones are available in a wide range of categories including Hindi, English, Regional, Events, Instrumental, Bollywood hits, Patriotic, Devotional, and Indi Pop.

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Written by Sharon Khare

Born with the sole aim of correcting people, Sharon took to copy-editing at an early age. In the olden days her methods of correction were rather unorthodox. Don't believe us? Ask the intern who lost two of his er.... Oh ok, I guess we don't talk about that. Now after she got a kid, things have relatively mellowed down. Besides handling the plethora of content that comes out of Tech2, Sharon also handles our sister site, CompareIndia where you can well compare prices of pretty much every electronic item under the sun and CHIP magazine as well, if things weren't heavy enough. She handles a team, all of who seem real happy as long as they're not chained to their desks. see more