Anuradha ShettyJun 28, 2013 12:57:47 IST
A new, cleaner design for Yahoo! News has been rolled out for its users in the US and UK. The pictures of a redesigned site reveal a cleaner layout with a more modern appeal. It also features a thinner sidebar to the left, perhaps an attempt by the company to allow users to focus primarily on the content placed at the centre of the page. Mike Kerns, VP, Product describes the new design as one that is "more personal, intuitive".
The redesigned website
The refreshed design features a search bar at the top. Three news pieces are displayed prominently on the upper half of the page, right below the search bar and to its left is a list of news categories. A blue strip runs below the space provided for the top three stories and features categories like All News, Y! News Originals, ABC News, AP and Reuters. The rest of the news articles on the page can be read in expanded view.
"Yahoo! News will get smarter over time - the more you use it when signed in with your Yahoo! ID, the more it learns about your preferences, creating a personal news hub just for you. And the new News is super fast, articles now load faster than before," Kerns adds.
Other key changes to Yahoo! News include the ability to customise content, i.e. users can now set their news preferences on the site. To go about doing this, spot the ‘X’ icon next to any news article on Yahoo! News and hover over it. If there is an article that you do not wish to read about any more, hover over the icon and you can have the article hidden from your view.
Content from Yahoo! partner ABC News is also displayed more prominently on the site now under “ABC News”. Other news categories include U.S., World, Politics, Tech, Science, Odd News, etc.
While its roll out to the US and UK has begun, there is no word on when the refreshed design will adorn screens in India and elsewhere in the world. The redesigned look will be rolled out to Yahoo! News’ iOS and Android apps soon.
Yahoo! recently dumped the older design of its web search in the United States for a new, modern design. The new design puts relevant results front and center and it is consistent with their new homepage design. In addition to a new design, Yahoo! also fed it some under-the-hood performance improvements to make the pages load faster.