Naina KhedekarMar 03, 2015 11:19:32 IST
Samsung has been pinning its hopes on its new flagship, especially after both Galaxy S4 and Galaxy S5 turned out to be dud. It needed a new start, and wanted to build something that could woo audiences and still not appear like a gimmick.
The company gave us a hint late last year that it has taken to the drawing board and working from scratch on the upcoming flagship. The previous smartphones from Samsung have also been named with the Project moniker - Project J for Galaxy S4, Project K for S5, Project H for Note 3 and Project T for Note 4.
This time around, it knew changing numbers and letter wouldn't suffice, because the Galaxy S6 could not be a mere upgrade. It clearly meant a major shift with the new Galaxy S6 with the codenamed Project Zero.
"Several years ago, Samsung began working on something called Project Zero. The goal was to rebuild a signature product from the ground up, incorporating customer feedback and a new approach to design that would span across all aspects of the device — from engineering to user experience to packaging," points out an article in Re/code.
Talking about user feedback, for years, Samsung's premium lineup has been facing ire from professionals and fans for using plastic. We did see some metal show in Galaxy Note 4 and Alpha, but it was still along with plastic.
Finally, Samsung has given in to user feedback, unfortunately, after seeing its profits and numbers slide down a slippery slope. The Galaxy S6 now comes with a new all-metal design, updated cameras and user interface that will match the slick form factor. The company took a step ahead and showed it can bring in more innovation in the design and also churned out a second model dubbed Galaxy S6 Edge. The differentiating factor is that the S6 Edge's display curves and wraps around both the sides of the device. It's not just about looks, but the curved sides serve as secondary display to view notifications, toggle between apps and so on.
It has also worked on the user interface, a much needed change from the TouchWiz bloatware we've been seeing. The user interface has been toned down to match the device. It runs Android Lollipop, but with an optimised and not-so-clutter layer of TouchWiz that inclines more towards stock Android. However, you will see features like S Voice, and a good move by the company has been to pre-install Microsoft apps including Office and OneDrive.
The camera has also been updated. A camera enthusiast will know that simply increasing the resolution of the sensor doesn't improve the performance. The company has hit the right chords by employing a faster lens that has never been seen in the previous models. The Galaxy S6 comes with an f/1.9 lens, leading to bigger aperture and better low light photography. The same f/1.9 lens has been integrated for the 5MP front-facing camera too.
The processing power has also been spruced up with its all new Exynos that comes with the much-talked about 14 nanometre (nm) architecture for efficient performance, coupled with 4GB super-fast LPDDR4 RAM.
This time around, the company has dropped the gimmicks like heart rate or fingerprint scanner, instead brought in meaningful inclusions like wireless charging and wireless payments. However, the new design also compelled the company to let go some of its legacy features like microSD card slot, non-swappable battery and water-resistant property, which could leave a sour taste for some users. Take a look at what's new in the Galaxy S6.
All in all, the Project Zero seems to have worked. These are definitely the best Android smartphones to have come from the company, so far. The new design and features seem refreshing. It cuts through the monotonous smartphone design, and here are some features that will help users in the long run.
However, this is something Samsung should have released after a year ago, after the Galaxy S4 failed to attract audiences. Now, the questions remains - is it too late? has the damage been done already? Will it help Samsung jump into the top position and get back its grip on markets. Well, we will know soon when the new devices hit stores in April.
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