tech2 News StaffAug 05, 2016 11:34:24 IST
Pokémon Go was launched on 6 July in Australia and New Zealand. By 20 July, it crossed 10 million installs, and was the first game to do so. By 25 July, it crossed 50 million installs on just Android. The number of installs can be seen in the Play Store information accompanying the game. Over the last weekend, it crossed 100 million installs. All of this before the game has been released worldwide. Mobile app tracker App Annie reported that Pokémon Go was raking in $10 million in revenue every day (Rs 66.8 crore) for Niantic. However, the earnings for Pokémon Go was not significantly disruptive to the revenues earned by other games.
Pokémon Go is providing valuable data to App makers because the popularity, engagement and sustained interest is without precedent. In the week following the release of Pokémon Go, there was a dip in revenue for other titles. However, the revenue streams normalized soon after.
SensorTower is tracking the game as well, and has reported that the game has made over $160 million (Rs 1069 Crore) since it launched. Cumulative worldwide revenue is poised to overtake the $200 million mark soon. The amount of time users are spending in the game every day remains at high levels. People are playing Pokémon Go more than using Facebook.
SensorTower also tracked the most requested features. Out of these, the Avatar Customisation has already been introduced after the initial choice is made, in a troublesome Pokémon Go update. Apart from the trading of Pokémon, few of the other most demanded updates are in the pipeline.
For those worried about the amount of data consumed by the game, SensorTower has the data to show that it does not really consume that much data, when compared to other widely used applications. However, Pokémon Go uses more mobile data in proportion to the total amount of data consumed, than the other applications.
SurveyMonkey has some details on the demographics of the Trainers. A 25 year old white woman in the low income category is the typical trainer.
The game is driving people crazy, changing their behaviour. Trainers are trespassing, getting pulled over by police for playing while driving, are raking up $5000 bills playing in foreign countries and even sacrificing sex to play the game. Qualtrics has a put up a video explaining many of these behavioural changes.
AppInstitute has a realtime tracker dedicated to Pokémon Go. It took just a little over 30 minutes for the game to be downloaded 150,000 times. iOS saw more than twice the number of downloads as compared to Android. The tracker also shows realtime revenue generated by Pokémon Go next to other games, with Slither and Clash of Clans, which are trailing far behind. The game gets more than 600,000 new users every half an hour.
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