Online streaming service Spuul now on Apple TV

Spuul, the digital video-on-demand (VOD) platform for Indian and regional content will now be available on Apple TV. It can now be downloaded from the App Store. Spuul is said to have 12 million viewers across India, Pakistan, UK, US, Australia, New Zealand and Middle East as well. In terms of interface, there isn’t much change and it remains similar to the current version of the mobile and web apps. The service also offers a Premium subscription option in monthly, annual and multiple smaller packages, along with pay-per-view movies as well. Spuul has been founded by entrepreneurs including Sudesh Iyer, founder of Sony Entertainment TV, Subin Subaiah and S. Mohan, founder of Palo Alto-based Accellion, buUuk and other technology and venture companies as well. “Streaming content on the big screen is still not the seamless experience it should be. The Apple TV in its new avatar is a critical step in that direction. At Spuul, we’re always working towards enhancing the viewers’ overall experience, and our Apple TV app is aimed at giving our users another way to stream all of Spuul’s content on the big screen. We will be one of the first over the top service providers to have a presence on the Apple TV App Store”, says Subin Subaiah, CEO Spuul Global.