tech2 News StaffJun 15, 2016 18:17:57 IST
It turns out that there is a lot more to talk about today than OnePlus' flop VR launch for its flagship smartphone. Engadget interviewed OnePlus CEO Pete Lau who revealed a few surprises including the fact that Chinese smartphone maker will no longer build low-priced budget or mid-range smartphones.
Lau was referring to the OnePlus X lineup that currently includes two models, a standard Onyx version and a higher-priced Ceramic version, which were launched in India late last year. Lau confirmed that focus is now solely on the OnePlus flagship range and on strengthening the brand's foundation instead of fighting a low-end price war.
Along with above idea also comes a plan to combine OxygenOS (global) and HydrogenOS(China). The reason for combining seems to be related to bringing down the number of variations that also brings down the costs associated with the same. OnePlus will be announcing its move to combine the two mobile operating systems later this year.
Oddly, OnePlus will focus on one other thing and that would be lifestyle products. These (which currently include a range of backpacks) will be used to promote the brand. Talking about the brand, Lau did comment that the company will still avoid conventional advertising to cut down on costs and as always, the savings will be passed on to customers.
OnePlus launched its brand-new OnePlus 3 smartphone recently and our first impressions are out. It packs in a top-of-the-line Qualcomm Snapdragon 820 chipset with a massive 6GB RAM and 64GB of internal storage. More importantly it went on sale immediately after launch with no invites needed.
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