OnePlus X to be available without invite via the Ola app on 8 December

Ola and OnePlus announced a first-of-its-kind partnership in India, giving users an opportunity to buy the OnePlus X, on-demand, straight from the Ola app. Consumers can purchase the smartphone without an invite for a day and have it delivered at their doorsteps within 15 minutes of placing the order. The OnePlus X is also exclusively available on Amazon.in. The partnership of OnePlus fans and Ola users will go live on the Ola mobile app only on December 8, across seven cities in India namely, Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, Kolkata and Ahmedabad. For those wishing to purchase the OnePlus X can open their Ola app and request a phone, just like they would book a cab, by clicking on the ‘ONEPLUSX’ category icon that will be available on the app between 10AM and 7PM. Once the request is received, an Ola cab will arrive at the customer’s location; along with a representative from OnePlus, with the smartphone. Customers will get a choice of paying for their OnePlus X handsets through cash or credit/debit cards. The OnePlus X is the first ‘Make in India’ device for which local production will start in Hyderabad. In terms of specifications, the device will sport a 5-inch AMOLED display offering a resolution of 1080 x 1920 pixels. It will be powered by Qualcomm’s quad-core Snapdragon 801 processor clocked at 2.3 GHz. The OnePlux will have 3 GB RAM. It will include an internal storage of 16GB, and can be further expanded up to 128GB via a microSD card. The devices will sport a 13MP rear camera along with a 8MP front facing camera. The device’s autofocus allows you to capture your subject in 0.2 seconds. The dual SIM smartphone will include a 2525mAh battery. The OnePlus X will run Oxygen OS based on Android 5.1.1 Lollipop. Sudarshan Gangrade, Vice-President Marketing at Ola said, “We continue to deliver unique experiences to delight our consumers by giving users a chance to buy a smartphone on-demand, straight from the Ola app and get it delivered at their doorstep within minutes. This is a testament to the on-demand nature of the mobility solutions, that the Ola platform offers and takes user engagement to an all-new level! We are thrilled to announce this partnership and take great pride in bringing this exclusive access to all Ola users.” Announcing this unique initiative, Karan Sarin, Head of Marketing India, OnePlus said, “The enthusiasm from our fans and consumers at large around the country to get our newest smartphone, the OnePlus X, has been unprecedented. People love our products and we are enhancing the experience by making it even more convenient for our fans to get their hands on the OnePlus phone now. In an industry-first partnership with Ola and Amazon.in, we are taking a step towards engaging with consumers wherein they can purchase the OnePlus X phone in three easy steps - Book. Purchase. Delivered.  All from the comfort of their Ola app.”