OnePlus to tie up with fashion brand Colette; could announce new lifestyle products on 15 March

OnePlus, just a few hours ago, announced that something is going down with fashion brand Colette and the same will be announced on 15 March. Colette comes from Paris and is a fashion brand known for its wacky designs. It is expected that OnePlus could tie up with Colette Paris to either design some smartphone accessories, bags or even its own clothing lineup. It’s anyone’s guess right now as to what the two youth-oriented brands are collaborating for.  

Something is about to go down with @oneplus & @coletteparis - stay tuned. pic.twitter.com/Z9ETg7ach5

— OnePlus (@oneplus) March 13, 2017

The problem with coming to a conclusion here is that Colette designs not just clothing, handbags and accessories, but is also into plenty of other products as well. This wide range would include, clothes, bags, shoes and other smaller accessories that even include fashion jewellery. The retailer also sells its own smartphones accessories like tangle-free earphones, along with a wide range of smartphones accessories coming from other designer brands; basically stuff that not only looks good but is functional as well. There are scents, stationery, kitchenware, furniture and even skateboards! Winding back to the an older,  official interview with CEO Pete Lau, when the company announced a change in strategy by culling the budget OnePlus X , there is one tiny clue out here. During that time Lau commented that OnePlus would also focus on “one other thing” and that would be lifestyle products. OnePlus so far only has one a few of them on sale called ‘OnePlus Gear’ and that too, just online. With Colette, OnePlus could either announce a wider range of accessories that are designed in collaboration with Colette Paris, or with a smaller announcement simply its current lineup of lifestyle products to Colette’s storefronts. Lau’s reasoning behind the move was clear and simple: Promoting the brand.