 "OnePlus-SwiftKey Diwali emoji report reveals the most popular emoji!")
OnePlus India, in association with SwiftKey conducted a study that revealed that the ‘Padlock’ is the most popular emoji for this Diwali. In the past one month, Indians sent the padlock emoji, 11 times more often than usual, which is more than any other emoji being shared during that period.
Findings come from a Diwali Emoji Report, jointly released by OnePlus and SwiftKey. Analysis came to this conclusion from emoji typed by people across the whole of India, in 22 different Indian languages, plus English and Hinglish.
The OnePlus-SwiftKey Diwali Emoji Report found that explosions and stars are also very popular over the festive period, with Indians sending these emoji up to eight times more than usual, on average.
The OnePlus-SwiftKey Diwali Emoji Report also showed how diverse emoji usage is over the days leading up to Diwali by people across the four regions of India.
Speaking on the report findings, Karan Sarin, Head of Marketing- India, OnePlus said, “Emoji is one of the fastest growing digital languages, and it’s astonishing to see how people have started expressing such a large variety of emotions through their smartphones. People of all ages and backgrounds are increasingly using emojis to share their thoughts and emotions with friends, family and colleagues." He added, “Who would think even a few years ago that emoji would become such an intrinsic part of our way of life? That propelled us to find out which are the most popular emoji being used by Indians this season and we are happy to share the findings with everyone.”
“Emoji have truly become a global phenomenon,” said Ben Medlock, SwiftKey Co-Founder and CTO. “People all over the world are now using them to better express themselves through their devices in more creative, personal ways - an aspiration that’s really close to our hearts at SwiftKey. To this end, we have invested in India to make SwiftKey the only keyboard to give mobile users emoji predictions in 22 Indian languages.”
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