Obi Worldphone SF1 announced in India for Rs 11,999; hits shelves on 7 December

Obi Worldphone has launched the ‘Obi Worldphone SF1’ smartphone in India. It will be available for consumers from 7 December exclusively on NDTV Gadgets360. The smartphone will be available in two variants, 2GB RAM/16GB storage priced at Rs 11,999 and the another with 3GB RAM/32GB storage priced at Rs 13,999.  Both will support a microSD card of up to 64 GB. In terms of specifications, the smartphone sports a 5-inch JDI In-Cell IPS display along with a 1080 x 1920 pixel resolution and 443ppi. It is powered by a 1.5GHz octa-core Qualcomm Snapdragon 615 MSM8939 processor. The device runs Android 5.0.2 Lollipop with the Obi Lifespeed UI and comes equipped with a 13MP rear camera with AF, LED Flash, Sony Exmor IMX214 Sensor and f/2.0 Aperture. One will also find a 5MP front facing camera on the device. Connectivity features include Wi-Fi, GPS, Bluetooth, 3G and 4G. The dual-SIM 4G LTE phone comes with a 3000 mAh Li-Po battery. Obi has also partnered with world-acclaimed San Francisco-based design studio Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner.

Obi Worldphone co-founder and former head of Apple Inc. and Pepsi-Cola, said, “Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices,” Sculley said. “Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.” You can read our first impression of the Obi Worldphone SF1 here .