Nvidia announces GeForce GTX 750 and 750 Ti GPUs based on Maxwell architecture

Nvidia today introduced its first GPUs based on the new Maxwell graphics architecture, that aim to deliver amazing performance coupled with a power-efficient design. The NVIDIA GeForce GTX 750 Ti and GTX 750 GPUs are now available from the world’s leading add-in card suppliers, including ASUS, Zotac, Galaxy, Gainward and Palit. Pricing is expected to start at Rs 9,900 for the GTX 750 and Rs 11,990 for the GTX 750 Ti.   Nvidia claims that the GTX 750 Ti running at 1080p resolution doubles the performance and uses half the power of the GTX 550 Ti, based on the older Fermi architecture. The 550 Ti remains one of the most popular Nvidia cards, according to the Steam Hardware Survey. The 750 Ti also approximates the performance of the GeForce GTX 480, also based on the Fermi architecture while consuming only 60 watts of power.   “We know that to advance performance, we must advance performance per watt, because every system we design for has a power limit — from supercomputers to PCs to smartphones,” Scott Herkelman, general manager of the GeForce unit said. “That’s why we architected Maxwell to be the most efficient GPU architecture ever built.”   The 750 Ti has a small physical design and is only 5.7-inches long. Moreover it doesn’t require an internal power connector, which means you can easily upgrade from an integrated graphics setup or integrate the GPU in small and mini form-factor designs, without changing their power supply. Due to its low power consumption, it’s touted to be extremely quietly and said to generate very little heat.   Both new GPUs include support for NVIDIA’s GameWorks programme and other technologies, including ShadowPlay, which lets gamers capture and share their gaming experiences on Twitch and other online sites; G-SYNC display technology for smooth, stutter-free gaming visuals; and GameStream, which allows gamers to stream from their PC to a Nvidia Shield handheld.   “NVIDIA understands that delivering a next-gen gaming experience means a lot more than cranking up the clocks, heat and noise just to eke out a few extra frames per second,” said Tony Tamasi, senior vice president of content and technology at NVIDIA. “Our GameWorks technologies, combined with the performance, power efficiency and cool and quiet operation of the GTX 750 Ti and 750, dramatically change the way gamers can play.”