Anuradha ShettyMar 14, 2012 11:48:34 IST
Continuing their rather successful run with promotional pricing, Canadian tablet maker, Research in Motion have, according to reports, officially slashed the prices of the 64GB version of their BlackBerry PlayBook tablet in India by a whopping 18 percent, taking the price all the way down to Rs.19,990. Enthusiasts closely eyeing RIM's promotional pricing offers would be quick to point out that in late December, last year, RIM went ahead and slashed the prices of all the three versions of their PlayBook tablet.
According to our previous report, back then, RIM was offering the 16GB version for Rs.13,490, while selling the 32GB variant for Rs.15,990 and the 64GB version for Rs.24,490. However, then the offer was for a limited time, i.e. till the New Year's Eve. Needless to add, RIM have surely got their promotional pricing in place, since it has been working really well for the brand. Quoting Director Marketing Krishnadeep Baruah, Research In Motion India, the report stated, "We have seen positive momentum with the promotional pricing levels and have decided to maintain an aggressive pricing strategy in order to help continue the momentum."
Price slashed for India!
Late in November, last year, we had also reported about all units of the PlayBook tablet being sold off on Best Buy, post a stunning Black Friday promotions. Back then, RIM re-priced the tablets to $199.99 and $299.99 for the 16GB and 32GB models, respectively, which many believe to have triggered the massive sales figures.
We had got the PlayBook to our Tech2 labs for a detailed review. At that time, the PlayBook managed to sit atop a balanced scale. It was priced high (Rs.27,990 for the 16GB version, Rs.32,990 for the 32GB and Rs.37,990 for the 64GB one), and came without native e-mail, calendar and memo apps, but, having said all that, it did most of its other assigned tasks quite well. The only deterrent, other than the lack of apps was the price.
To confirm, yet again, here's a quick look at what you get for that slashed price:
- 7-inch LCD, 1024 x 600, WSVGA, capacitive touch screen with full multi-touch and gesture support
- BlackBerry Tablet OS
- 1 GHz dual-core processor
- 1GB RAM
- Dual HD cameras (3 MP front facing, 5 MP rear facing), supports 1080p HD video recording
- Video playback: 1080p HD Video, H.264, MPEG, DivX, WMV
- Audio playback: MP3, AAC, WMA
- HDMI video output
- Wi-Fi - 802.11 a/b/g/n
- Bluetooth 2.1 + EDR
- Connectors: microHDMI, microUSB, charging contacts