Nokia Here buys Medio to offer personalised location services


Nokia's mapping service Here has announced yet another acquisition.  After acquiring the AI and natural language processing startup Desti last month, its now buying Medio Systems, a real-time predictive analytics platform.

 

Here plans to use the platform to make its location-based services more personalised for users. The financial terms of the deal haven't been discussed yet. While Here had shut down Desti and pulled out the app from the store, it is likely to retain Medio services for its existing customers. Moreover, all Medio employees will join Here as a part of the deal.

 

With this acquisition, Nokia aims at offering personalised results and maps. For instance, Here could suggest restaurants and routes by gauging the user's habbits. CEO Michael Halberr, puts it simply as "maps that understand their environment and anticipate people's intent in order to deliver interactive and smart location experiences."

 

In an official blog post, Here writes, "New maps will anticipate what people want before they ask. We call it cognitive mapping. By adding Medio's intelligence to the maps, it can help businesses to make better decisions and give people a highly personalised maps that change according to the situation to help people answer all the questions they face through their day."

 

Founded in 2004, Seattle-based Medio initially developed contextualised search engine for mobile phone, but later moved the focus to provide a more B2B product, in the form of analytics, predictive modelling, and push marketing based on a company’s users’ data, according to TechCrunch Medio has raised $45 million total in two rounds of financing, and didn't feel the need to raise capital since 2006

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