Nivea NOSE objectively measures your body odour

Do you feel embarrassed at your foul-smelling body odour? Hold on as skin care products company Nivea Men has developed a smartphone app called “NOSE” that quickly senses and tells you about the body odour so you can avoid meeting your girlfriend. “Basically, men usually have no idea when they smell awful. The other part of the problem is that our nose is so used to our own body odour that we cannot smell our own sweat,” adweek.com tech website cited Nivea Men’s explanation. NOSE, developed with the support of creative connectivity agency Happiness FCB, works in conjunction with special sensors on a custom phone cover, to determine if you smell okay, bad, or have a body odour emergency on your hands, the report said. The beta-version of NOSE was just demonstrated in Belgium recently and it would be further tested throughout the year. The app would then be launched during the next phase on Apple’s iOS and Android platforms. A consumer version would be released later. IANS