 "Nikon Launches The D40x D-SLR")
Nikon recently introduced the new D40x digital SLR camera that is designed to allow users to take spectacular photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity.
“The D40 has become a runaway success for Nikon because it effectively addresses so many of the concerns shared by those who take pictures to preserve family memories and for all-around fun. The D40 and the new D40x eliminate common annoyances such as shutter lag and inaccurate viewfinders, while answering our customers’ needs for superb image quality, fast handling, compactness and, most important of all, simplicity. Now with the D40x, anyone has the choice of higher resolution so they can do even more with their pictures,” said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc.
The Nikon D40x is able to capture special moments instantly, virtually eliminating the frustrations of shutter delay typically associated with point-and-shoot digital cameras. The D40x powers-up in a near-instant 0.18 second and can shoot up to 3 pictures per second, non-stop for up to 100 shots.
The D40x’s 10.2-effective megapixel CCD imaging sensor is complimented by Nikon’s exclusive 3D Color Matrix Metering II and an improved Nikon Image Processing Engine that together ensure breathtaking picture quality with analyzed exposure, refined details and natural, accurately rendered colors.
The D40x’s new Retouch menu offers exclusive in-camera image editing features that add to the D40x’s “fun factor” by providing greater creativity without the need for a computer. Included in the Retouch menu is Nikon’s D-Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye – a common condition that occurs in flash photography.
The D40x will be available throughout the United States beginning April 2007 for an estimated selling price of $729.95 for body only or $799.95, packaged with the 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens.
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