Nikon Adds Two Digicams to its S-series

Nikon's new Coolpix s series cameras blend classic camera design with new imaging technologies.

Nikon has added two new digital cameras to the Nikon Coolpix Style Series line-up, the S50 and S50c.

The Coolpix S50 and the Coolpix S50c boast 7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a 3.0-inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture sharp images. The Coolpix S50c also offers the additional advantage of a built-in Wireless capability for e-mail and image storage with the enhanced Coolpix Connect 2 service.

 Nikon Adds Two Digicams to its S-series

"The Coolpix S50 and S50c combine technologies that are Nikon hallmarks: exquisite design coupled with superior optics and high resolution with advanced picture taking functions that allow anyone to take great pictures," says Bill Giordano, General Manager Marketing, Coolpix for Nikon Inc.

The Coolpix S50 and the Coolpix S50c feature Optical VR Image Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector (BSS) which can all be activated by pressing the Anti-Shake Button, located on the top of the camera.

The two cameras also boast a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched.

The 3.0-inch LCD displays on both cameras feature a 170-degree viewing angle and an anti-reflection coating, so they are able to facilitate easier composition and high-quality playback even in direct sunlight.

The Coolpix S50 and the Coolpix S50c will be available in the US in April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of $299.95.

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