Nikon Adds 3 'Life' Digicams to Coolpix Series

Nikon has added three new L or “Life” Series cameras to the Coolpix family.

All three cameras sport a sharp 3x optical Zoom-Nikkor glass lens, a large, bright LCD and a lightweight, ultra-portable body style. Additionally, each of the new L series cameras boast impressive battery life, and a higher light sensitivity, which makes it easy to produce better pictures in low light situations.

“Nikon’s new L-series cameras represent an exceptional value to the consumer, as they are full-featured, easy-to-use and affordable,” said Bill Giordano, General Manager Marketing, Coolpix for Nikon Inc. “With the introduction of these L-Series cameras, Nikon is making it extremely easy for consumers, who might be new to digital photography, to capture great pictures easily, right out of the box.”

Designed for the entry-level digital photographer, the L10 and L11 boast 5.0 megapixels and 6.0 megapixels respectively. Each camera features a 3x Zoom Nikkor glass lens and a high light sensitivity up to ISO 800, which makes it easy to produce better pictures in low light situations. Both cameras feature large LCD monitors which facilitate the composition and sharing of images; the L10’s LCD measures 2.0 inches across while the L11 has a 2.4-inch LCD, ample dimensions for easy viewing and sharing image.

In addition to 7.1 megapixels, a 3x optical Zoom-Nikkor glass lens, and a 2.5-inch LCD, the Coolpix L12 also features Optical VR Image Stabilization. This camera also has ISO capabilities up to 1600, which enables the consumer to take sharper pictures in low light situations and facilitates a faster shutter speed, essential for capturing images of fast-moving subjects. Adding to this camera’s ease of use is a new Anti-Shake button, which simultaneously activates VR, High ISO and Best Shot Selector.