New Facebook feature aims at connecting advertisers to expats

To help businesses reach people living abroad, Facebook has launched a new targeting feature that enables advertisers to reach the 92 million-odd expats on the social networking site, a company statement said. “People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital connection to home,” the statement said. Marketers can now connect with expats living within a given country and expats originating from a specific country. Nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India. The statement, however, added: “Like all Facebook products, this new targeting capability is built in a privacy-protective way. We don’t share information with advertisers that tells them who a person is.” IANS