There are many reasons to kill your local cable TV connection and go all in for an online streaming service, there is another important one that was highlighted by Cordcutting.com and it is to do with advertisements. While web browsers are currently doing their best to make browsing faster and clutter-free on your desktop, ad blocking services (apps and extensions) are doing their best to speed up mobile web browsing by killing ads. So what happens to your TV experience? Turns out, Cordcutting did that math and figured out that switching to a paid video streaming service will cut down your TV ad consumption as well. The company took up Netflix as an example and revealed that subscribers in US save about 160 hours of advertisements that they would otherwise have to endure on regular TV programming every year. How did they come to this conclusion? Well, they took the current Netflix claim that pegs its subscribers at 75 million (in 2015) and CEO Reed Hasting’s claim that his subscribers stream about 125 million hours of content every single day. This means that the average subscriber spends a little over 1 hour per day. Getting some data from Nielsen revealed that a typical hour of traditional cable TV includes a minimum of 15 minutes and 38 seconds of advertisements that converts to 158.8 hours per year. While the number may not seem like a lot, considering that you are treated to 6 days of commercials out of 365 days in a given year, it is impressive to how much it would affect a consumer if Netflix did put up ads. But as we already know, Netflix is against the idea of ads completely.
There are many reasons to kill your local cable TV connection and go all in for an online streaming service, there is another important one that is to do with advertisements.
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