NBC Universal Announces Video Portal, nbbc

NBC Universal, owned jointly by GE and Vivendi, has announced that it will launch its independent video portal, designed to aggregate, monetize and distribute both NBC Universal and third party videos to internet users worldwide. The portal, nbbc (National Broadband Company) aims to connect content owners, website owners and advertisers in a virtual marketplace.

According to the announcement, nbbc content partners will maintain complete control over their video assets by selecting which participating sites can access their video. Website partners will pick from a menu of video content to be made available in the framework of a cost-free and customizable video player, while participants will receive a share of advertising revenue via the service.

Randy Falco, President and Chief Operating Officer of the NBC Universal Television Group said, “As we assessed the rapidly changing media environment, it became evident that NBC Universal and its affiliates are uniquely positioned to help all content companies unlock the value of their digital assets in a new way. nbbc allows both NBC Universal and our partners to create revenue by exposing their content to a larger audience than we each could achieve individually.”

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Jay Ireland, President of the NBC Universal Television Stations said, “nbbc is unparalleled in today’s media marketplace in terms of scale, quality, revenue opportunity and ease of use. This is a radical departure from the traditional media mindset, because it liberates content and takes it outside of the walled garden. Our goal is to make our content, and that of our partners, available to as many people as possible and offer that audience to our valued advertisers.”

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