MSI Launches 'MSI Across India' For Consumer Awareness

With an objective to educate its consumers, Micro Star International (MSI) has launched a consumer education programme ‘MSI Across India’ to enable their buying decisions in an informed manner. Aimed particularly on first time users, MSI has fitted-out a truck as a complete experience zone where visitors will be able to try all MSI products hands on and also get in-depth information about the capability and configuration of each of MSI series of Net books and Laptops. Also on display will be the recently launched All-in-one PC (the AE2220) from MSI which extends the award-winning Wind Top line with new levels of performance, usability, energy-efficiency, and functionality in an affordable, stylish and eco-friendly design for today’s PC-oriented families. The Campaign was flagged-of today in the Capital, on its way to Ahmedabad by Tony Yang, Managing Director of MSI India.

MSI Across India is an exclusive campaign which will be carried in six cities around the country, including New Delhi, Ahmedabad, Bangalore, Hyderabad, Pune and Mumbai. This operation will continue for six weeks during which MSI hopes to touch base directly with almost 100,000 end users. Contests and Games are also an integral part of this campaign, with visitors getting a chance to win some of the top-line MSI products.

To give gamers the opportunity to witness the incredible visuals and sound of MSIs GT660, this award winning gamers notebook is also on display for the first time in India. This incredible gamer’s delight include MSI’s Turbo Drive Engine+ that doubles up the microprocessor, RAM and graphics performance at the press of a button. It is also equipped with quad-core Intel Core i7 microprocessor. For ultimate graphics power, MSI packs in Nvidia GeForce GTX 285M with 1GB video memory. This gaming beast supports up to 12GB DDR3 memory in three slots. It was showcased at their booth at this years Computex event held in Taipei, Taiwan.