 "MS India Kicks Off Good Luck India Campaign")
Microsoft is all set to show some love for the Indian cricket team with its “Good Luck India” campaign wishing the Indian team all the best for the World Cup 2007. What they’re gonna do is ferry around a larger than life cut out of the Xbox 360 across India for fans to sign their messages and blessings on. The campaign will go on from the 23rd of February to the March 2nd covering New Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune.
Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India is extremely elated about this campaign and had this to say, “For a country like India which is so passionate bout cricket, the ‘Good Luck India’ campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament”.
This entire show of love for team India will also serve as promotional material for their upcoming title, Yuvraj Singh International Cricket 2007.
Nash, as he prefers being called, woke up to the wonders of gaming rather late but don't bring that up around him. It's a touchy subject. A self confessed Battlefield veteran, Nash spent a good part of 2010 on the Steam Battlefield - with Bad Company (see what we did there?). He has a zero tolerance policy towards RTS games but is currently showing an interest by picking up and moving people - who he refers to as units - in the office. Thank God he's not that enthusiastic about Angry Birds or we'd be seeing women flying all over the place. Bali... Bali, put the receptionist down now.