Motorola Moto E first look: Shaking up the entry-level Android segment

The Motorola Moto E re-writes the rule book for what a budget droid from a Tier-1 manufacturer should look like. The entry-level Android landscape was a very murky one until now. **Big brands** like Sony and Samsung continued to iterate on the same sub-par models year after year. It’s handsets like these which tainted the image of Android and in turn, kept many prospective adopters of the platform at bay. Just like the Motorola Moto G and Moto X, the Moto E aims at eradicating these myths and raising the bar for an entry level droid. Their motto (pun intended) is to show the world that big brands can deliver an uncompromised product even at low prices, and that users need not look at low-cost, and possibly dodgy, options.   We just got the final retail unit of the Moto E with us and thought of putting together a quick unboxing video and take a first look at the device. This is what you get in the package along with the phone.   The Moto E is a watered-down version of the Moto G. It gets a slightly smaller 4.3-inch qHD display, and a pixel density of 256 ppi. The rugged device comes with waterproof capabilities, and the display is scratch-resistant. The device will come dipped in nine colours, and one can customize it with Motorola shells.   Under the hood, it is powered by a dual-core Snapdragon 200 processor clocked at 1.2GHz coupled with 1GB RAM. As expected, the Moto E runs Android KitKat 4.4 and the Motorola also guaranteed future updates. It maintains the 5-megapixel rear camera. Sadly, it has given the front-facing camera a miss.   On the storage front, it gets 4GB internal memory that is expandable using a microSD card slot. There is no word on the maximum expandable memory, but it should be up to 32GB. The connectivity options include 3G, Wi-Fi and GPS. Besides, the Moto E is expected to come a 1980mAH battery that promises all day battery life.   We’ll be bringing you our first impressions later on in the day so stay tuned for that.