 "Mobile VAS to Drive Telecom Growth")
Popular with youngsters in the country, music and gaming will be highly instrumental in the growth of the Indian telecom sector, with value-added services estimated to reach over Rs. 16,500 Crore by 2010 according to a research by RNCOS.
Research found that the pressure on profits and revenues has forced operators to look at other avenues using the same platform. In this regard, mobile value added services has an immense potential to grow with services like mobile banking, mobile commerce and mobile location based services.
Mobile VAS has been expanding to rural areas where more services in banking, gaming data and TV segments will be seen. This will further improve the profit margins of the service providers over the current SMS VAS. Moreover, with 3G mobile services set to rollout in India, service providers would increasingly bank upon the VAS segment to bring in additional revenues. Hence, wireless teleconferencing, multi-player online games, m-commerce and larger screen-sized videos will gain momentum too.
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