Microsoft may capture 18 percent of the global tablet market by 2019: Report

Microsoft will own 18 percent of the market share by 2019, says a recent report from market research firm Strategy Analytics. This report comes at a time when many other reports point out how the global tablet market is shrinking. The report says that Android will continue its domination of the global tablet market in 2015, but Windows tablet market share will grow to 10 percent in 2015, nearly doubling by 2019 as a wide range of functional Windows tablets at all price tiers become available for consumers and enterprise alike. A report by PhoneArena points out that the company’s OS has made steady progress in the tablet market. Strategy Analytics states that shipments of Windows-based tablets increased by 58 percent in the first nine months of 2015 compared to the same time period the year before. Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies service added, “Windows Tablet market share has dwindled in the mid-single digit range for the last few years but Windows devices now run the gamut from 2-in-1 tablets from E-Fun in the US starting at $139 retail, to Microsoft’s Surface Book starting at $1499 retail. Power, graphics, and functionality aside, Windows 10 provides a stable base from which the ecosystem can grow and we are entering a world where Windows tablets take significant market share from Android tablets on the low end and compete head-to-head with iPad in the high and premium segments.”