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Microsoft has announced the launch of ZenZui, an independent company and its new ‘Zooming User Interface’ for mobile phones, at the ongoing CTIA Wireless Show in Florida.
ZenZui’s high-frame rate zooming user interface for mobile phones, employs up to 36 individual ‘Tiles’ that are selected and customized by the user to reflect their interests and lifestyle with relevant content, interactive communications and fresh data. This modular tile interface aims to enable mobile phone users to sync, surf, and share digital content quickly and easily.
Eric Hertz, chief executive officer of ZenZui said, “This innovative technology developed with the help of Microsoft Research has provided a strong foundation from which ZenZui has developed a unique user experience. ZenZui’s compelling platform is already creating excitement among carriers, content providers, interactive agencies and major marketers.”
Companies onboard for the initial trial include Kayak.com, OTOlabs, Avenue A, Razorfish and Traffic.com Inc.
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