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Microsoft Inventing Techniques to Improve Search
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Microsoft Inventing Techniques to Improve Search

Sharon Khare • August 8, 2006, 18:39:10 IST
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Scientists at Microsoft are developing new techniques for analyzing search click-through patterns and browsing behaviors to make search results more r…

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Microsoft Inventing Techniques to Improve Search

Scientists at Microsoft are developing new techniques for analyzing search click-through patterns and browsing behaviors to make search results more relevant. Microsoft researchers report that accurate modeling and interpretation of user interactions with a search engine can significantly improve search-result ranking, the detection of “click-spam,” Web search personalization and, ultimately, the overall Web search experience. While user interactions with the Web search engines are plentiful, new robust techniques are required to understand the relationship between user interactions and result quality. Another Microsoft Research, “Improving Web Search Ranking by Incorporating User Behavior,” discusses utilizing the discovered patterns of user behavior to improve algorithms that rank search engine results. “Most search engines today use a somewhat two-dimensional approach, matching user queries with the content and link structure of Web pages to return a list of results,” said Eugene Agichtein, a researcher in the Text Mining, Search and Navigation Group within Microsoft Research. “We’re looking at how to add a third dimension - the users themselves - to improve the search experience.” Read more here.

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Written by Sharon Khare
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Born with the sole aim of correcting people, Sharon took to copy-editing at an early age. In the olden days her methods of correction were rather unorthodox. Don't believe us? Ask the intern who lost two of his er.... Oh ok, I guess we don't talk about that. Now after she got a kid, things have relatively mellowed down. Besides handling the plethora of content that comes out of Tech2, Sharon also handles our sister site, CompareIndia where you can well compare prices of pretty much every electronic item under the sun and CHIP magazine as well, if things weren't heavy enough. She handles a team, all of who seem real happy as long as they're not chained to their desks. see more

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