tech2 News StaffNov 24, 2016 11:58:04 IST
Micosoft is believed to have pulled the plug on its Lumia range and possibly its fitness band range, but looks like that doesn't mean the company has given up hope on building a smartphone. If reports are to be believed than the company is ready to bounce back into smartphone arena.
Nadella has been a ray of hope from the time he took the helms at Microsoft, and after some arguably great restructuring, he now believes that the company is building an 'ultimate mobile device'. According to Australian Financial Review, Nadella said that the company will continue to be a part of the phone market.. He further said, "not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device.”
The report talks about how the company will focuss on offering something unique, rather on competing with others. The company, according to the report, is not afraid of taking risks and ready to enter new segments and also redefine old ones. Talking about Surface, he explained how the company jumped into the 2-in-1 or hybrid form factor three years ago, when it will still questioned. That reminds us, and Nadella also made it a point to be noted, that the company had released the HP Elite x3, a 3-in-1 device.
Meanwhile, there have been rumours circulating about the alleged Surface Phone. And, reports about Lumia being showed the backdoor, puts the long time rumoured Surface Phone to the forefront. If reports are to be believed than there would be three Surface Phones targeting three different user groups – consumers, business users and enthusiasts. But nothing is known about the specifications of all three models yet, and the pricing is expected to be on the lines of higher-end segment. Surface Phones are likely to make an appearance in 2017.