Microsoft acquires Sunrise, a social calendar app for more than $100 mn: report

Microsoft has been undergoing a lot of changes to make a mark in the mobile segment, and the newest move comes in the form of the acquisition of Calendar app maker Sunrise.

Microsoft has been implementing some changes to make a mark in the mobile segment, and the newest move comes in the acquisition of calendar app maker Sunrise. The software giant has spent at least $100 million for its latest acquisition, reports Techcrunch.

Obviously, Sunrise makes calendar products that compete with Microsoft's own products, one of the reasons why the tech giant decided to acquire it. Moreover, Sunrise's Calendar app supports multiple platforms as well as devices, which has helped it gain traction.

Sunrise is known to build suite of calendar products for mobile as well as desktop. It connects with as well as consolidates calendars from different providers, and supports leading platforms like iOS, Android and is also available as a web client and on the Mac App Store. It allows users to access their calendars from Google, iCloud, MS Exchange and connects to third-party apps.

The report states that Microsoft will continue to offer Sunrise apps as standalone products, but will use some of the technology for its own products. "That’s similar to what it did with Acompli, which Microsoft acquired for $200 million. That acquisition ended up becoming a part of its most recent Outlook for Android and iOS apps, launched just last week," adds the report.

This also shows that Microsoft aims at taking its Office productivity to a new level, and also make it accessible to rival platforms. Sunrise was founded in 2012 and has reportedly raised $8.2 million from investors.


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