Microsoft acquires Metanautix, the data analytics start-up

Metanautix, the data analytics start-up that built the Quest data compute engine, has been snapped up by Microsoft. Metanautix connects the ‘data supply chain’ i.e. helps companies bring together various sources and siloes of data and enables them to analyze and use all of the available information. Microsoft, in its blog, shares how companies like Shutterfly rely on Metanautix for marketing campaign analytics to find effective ways to acquire keep customers. With Metanautix technology, IT teams can connect a diversity of their company’s information across private and public clouds, without having to go through the complect process of moving data into a centralized system. The solution can integrate data across traditional data warehouses like SQL Server, Oracle and Teradata, open source NoSQL databases such as MongoDB and Cassandra; as well as business systems like Salesforce.com and other cloud and on-premise data stores. Its approach to making a wide variety of data query-able by SQL is the differentiator. In the coming months, Microsoft will reveal how Metanautix technology will be integrated into the Microsoft data platform, including SQL Server and the Cortana Analytics suite.